I design AI platforms, design systems and accessible experiences across pharma, logistics and fintech — and consult on ethical AI implementation, design systems, and holistic AI empowerment.
Building AI is easy. Building AI that people actually want to use is the real magic. I design AI that explains itself work beautifully, and always keep the user in mind.
Map the business signal, the people involved, and the decisions that need better design.
Turn scattered workflows into a clear operating model your team can use.
Create the operating rhythm that keeps good decisions moving after launch.
“A wand is an interface — an instrument that channels intention into outcome.”
Hand-crafted experiments in material, story and instrument design.
A gamified habit tracker: pick an archetype, defeat symbolic shadows like Sloth and Harpy, unlock lore and cosmic realms.
Task patterns for auditory and visual concentration, shaped with schools and care teams.
A field-ready tabletop RPG operating system for chronicles, scenes, clues, and social pressure.
Evidence sessions, synthesis and safe prototypes that make the unknown visible.
Personal case studies on prototypes, visual systems and careful, useful complexity.
Publicis Sapient · global accounts
Leading experience design for enterprise engagements; consulting practice in ethical AI, design systems and AI empowerment.
Strategy and AI decisionsDestela (formerly Auba) · AI startup
Led design for an AI logistics platform; translated UX research into intuitive interfaces; accelerated feature launches.
Logistics intelligenceGreyMatter Innovationz · pharma & industrial tech
AstraZeneca AZ-Brain: +42% medication-success interactions. GSK: streamlined pharma data viz; mentored 3 juniors to lead roles.
Clinical + commercial intelligenceArteDigital · tech
Caterpillar tractor automation UI; Crediverso (Telemundo fintech) +60% conversion in 3 months via UX redesign.
Automation and fintech journeysStrive · financial apps
Built white-label 401(k) apps for Sony, Samsung and DHL; established UI/UX standards for financial applications.
Financial scale and accessibilityVR AR Association · AR/VR
Created an AR design system — icons and animations — adopted by HoloLens; UI patterns for immersive experiences.
Immersive interfacesRicardi Creative · agency
Wireframes and user flows for client projects; the foundational years.
Agency systems and critiqueI’m a design leader who works at the point where decisions get difficult: AI systems, workflows, teams, and product strategy. I read the shapes of a problem, test the constraints, and turn complexity into a set of useful, human options.
My work is grounded in research, service design, accessible production systems, and the ethics of intelligent software. I care less about spectacle and more about whether people can understand, trust, and act on a better decision.
That has shaped projects across pharma, logistics, fintech, education, and public-interest design. The outcome is usually the same: a more useful interface, a more durable team practice, and a path from confusion to momentum.
“He knew how to move a room from signals to a working plan.”
— Leadership sponsor
“The difference was that everyone knew what the system was for.”
— Design partner
“He doesn’t just make things look better; he makes them easier to live with.”
— Product team member