I design accessible AI platforms and design systems across pharma, logistics and fintech consulting on ethical implementation and holistic user empowerment.
Building AI is easy. Building AI that people actually want to use is the real magic. I design AI that explains itself work beautifully, and always keep the user in mind.
Map the business signal, the people involved, and the decisions that need better design.
Turn scattered workflows into a clear operating model your team can use.
Create the operating rhythm that keeps good decisions moving after launch.
“A wand is an interface — an instrument that channels intention into outcome.”
Hand-crafted experiments in material, story and instrument design.
One accessible core, shipped as white-label 401(k) apps for Sony, Samsung, DHL and others.
A field-ready tabletop RPG operating system for chronicles, scenes, clues, and social pressure.
Publicis Sapient · global accounts
Leading experience design for enterprise engagements; consulting practice in ethical AI, design systems and AI empowerment.
Strategy and AI decisionsDestela (formerly Auba) · AI startup
Led design for an AI logistics platform; translated UX research into intuitive interfaces; accelerated feature launches.
Logistics intelligenceGreyMatter Innovationz · pharma & industrial tech
AstraZeneca AZ-Brain: +42% medication-success interactions. GSK: streamlined pharma data viz; mentored 3 juniors to lead roles.
Clinical + commercial intelligenceArteDigital · tech
Caterpillar tractor automation UI; Crediverso (Telemundo fintech) +60% conversion in 3 months via UX redesign.
Automation and fintech journeysStrive · financial apps
Built white-label 401(k) apps for Sony, Samsung and DHL; established UI/UX standards for financial applications.
Financial scale and accessibilityVR AR Association · AR/VR
Created an AR design system — icons and animations — adopted by HoloLens; UI patterns for immersive experiences.
Immersive interfacesRicardi Creative · agency
Wireframes and user flows for client projects; the foundational years.
Agency systems and critiqueI’m an end-to-end product designer who steps in when the decisions get heavy. Whether it’s AI systems, complex workflows, or product strategy, I read the shape of a problem, test its constraints, and turn the chaos into clear, human options.
My work is grounded in user-centered research, accessible production systems, and the ethics of intelligent software. I care a lot less about visual spectacle and a lot more about whether people can actually understand, trust, and act on the interface in front of them.
This approach has shaped projects across pharma, logistics, fintech, education, and public-interest design. The outcome is usually the same: a more useful interface, a more durable team practice, and a clear path from confusion to momentum.
Pato's exceptional UX design skills were instrumental in our supply chain data visualization projects, where he transformed complex logistics information into intuitive interfaces that significantly improved our data completeness metrics.
— COO Strata
I recommend Patricio as a highly skilled and dedicated UX designer. Throughout his time on my team, he consistently impressed me with his deep understanding of UX, user-centered design principles and his ability to deliver intuitiveness in experiences he designed.
— Team Leader
I was Patricio’s program manager on a challenging program that was a struggle end to end. His patience and knowledge of UX/UI was a life saver and helped close the project out with satisfied clients. He’s also personable on client calls, which is a huge bonus.
— AstraZeneca Leadership